Podcast Introduction
Welcome to the Home Exterior Cleaning Success Formulas Podcast. This show is for pressure washing, window cleaning, paver sealing, roof cleaning, and pretty much any home exterior service business owner who wants to grow smarter and scale faster. I’m David Kunstek with Clean Marketing, where we help home service companies generate more leads, book more jobs, and build predictable growth systems using Facebook ads, Google ads, high converting websites, and search engine optimization. In each episode, we break down what’s actually working in marketing, sales, and operations so you can build a stronger and more profitable business. Let’s get into it.
Guest Introduction and Snapshot
What’s up, everybody? David Kunstek here with Clean Marketing. I am here today with Anthony Locke. He is the owner of Window Cleaning Louisville. Did I say that right this time? You did. I got it. All right. 17 years in business. We got connected on Facebook, had a little conversation and that’s why he’s one of our guests here today. Well, after we talked for a little bit, I really just felt like he had a lot of little golden nuggets and a lot of struggles over the years. That’s going to connect with a lot of you. And I just believe he’s going to be able to help people today. So that’s kind of like why we’re here. So Anthony, how about we just start out with a snapshot of your business of where you’re at today?
Yeah. So, uh, we moved here to the Louisville market in 2019 and, um, you know, we started our advertising marketing growing and then, uh, the 1st year here, we’ve moved to May of 19. I did 75 grand. Um, and then the following 2 years we did, like, 150, then we went to 350. Um, and then last year we did, uh, 115% growth. We did almost 600 grand last year. And then this year we’re shooting for 850.
Team and Background
And what does your team look like to support that? So we’ve got basically we just hired two office or one more office people. So I have two office people. It was two field techs. I just got me a supervisor and then I have two virtual assistants. Cool. That’s a lot of growth just for, I guess you’re in your sixth year here. So five total, but in your sixth. And what did you do before this? Like where’d your experience come from?
So I had a window cleaning pressure washing business in Arkansas. We started in 08. And then, you know, like I said, I moved here in May of 19. Prior to that, I was in construction for about eight years.
Discovering Window Cleaning
And what made you, how do you discover pressure washing and window cleaning? So my partner that I had, we were going around building tough sheds and he was telling me about window cleaning. His brother-in-law had like the largest window cleaning company in Arkansas. And he was trying to get me into windows. And I was like, dude, there’s no way I’m washing windows. And he’s like, no, no, no, hear me, I hear me. He’s got a huge company, does about a million. And I was like, what’d you say? He’s like, yeah, about a million dollars. I said, oh, well, let’s try to get into that, right?
And so we went out and he landed all the Arby’s in the state of Arkansas. And then we started building route in each one of those towns. And then we got to about a quarter million a year in storefronts. You know, we had two guys handling that. And then we got in, you know, a bunch of government buildings and houses and commercial buildings.
Storefront vs Commercial
So you’re mostly doing a commercial route. In Arkansas, we was, yes, storefront. I don’t do a whole lot of that here. I’m primarily, I look at the window cleaning as three different ways. One of them is your residential, your commercial, and then your storefront, right? They’re different animals. You don’t bid your storefronts the same way you would bid like a commercial building.
What’s the difference between the two? We’re talking skyscrapers or what are we talking about? No, no, mid-rise. There’s too much money on the ground without having to get all that stuff hanging off the side of a building. Basically, what you can clean with a water-fed pole, you know, or a lift, so like five, six stories, you know, we would consider that a commercial, like an office building. And storefront’s going to be like a restaurant on the ground floor.
Yeah, so usually, David, you know, what I like to do is if you’re going to let’s say you wanted to jump into the industry. Right. Washing windows. What I like to tell people is that whatever you need for an income. Right. Let’s say you need three thousand a month to pay your bills. Go out and start building it up on the weekend and build you a $4,500 a month storefront route because it’s a residual, right? You’re not having to continue to build that clientele every single month. Now your bills are paid, right? And then, so what we do is check cash or credit card on file. We don’t allow bill outs with storefronts. And then, so that way you can break away from the day-to-day of know a grind working for somebody else.
Services and Upsells
Yep I like that I like that so obviously your business is Window Cleaning Louisville. From our conversation you also do pressure washing like what do you specifically focus on within within so we do you know your roof cleaning your house washing you know primarily our marketing is for the window cleaning because that seems to bring in more leads right than pressure washing does you know even when we’re doing it here The pressure washers who do window cleaning as a lead-in, they do the best.
Yeah. And so what we try to do is when we go out, we sell all the services at the same time when we go out there. And so we try to do it for the window cleaning. We try to sell a house wash or roof cleaning or gutter cleaning or driveway cleaning when they call to get a bid for just windows.
Production Metrics
Well, one thing that I would say on that, you know, my years of being in the industry, you know, I don’t get too much into Facebook arguments, you know, on that. There’s a lot of them. There’s a lot of these gurus out there, you know. I had a guy I used to work with one time told me the empty barrel makes the most racket, right?
But anyhow, what I think one of the things that separates me from a lot of other people is that we watch our man hour out in the field. And so we we have basically one guy in a truck is how we run it for the most part. And that guy, we watch his man hour. And so he does two hundred dollars an hour cleaning windows. And that’s by himself. Now, that’s not storefronts. That’s a residential or commercial. If we’re doing a house wash, it’s $300 an hour, gutter cleaning, $300 an hour. If we’re doing roof cleaning, it’s \$400 an hour, right?
And so those are like our KPIs that we’ve watched. So when he goes out for a day of window cleaning, an eight-hour day, you know he’s coming home with at least $1,600 in the coffin.
Early Startup Struggles
Yeah so um let me see here next thing and this will be the fun one it’s always my favorite question how about we go with the story of how you started your business yeah so um i have always been poor my entire life you know and my partner that i had at the time danny we both had 400 overdraft protection right we had no money but you know we had no money man and so we rotated accounts as a line of credit for gas and supplies and kept going.
Marketing Today
So, all right, fast forward to today. We’ve got today. Obviously, you’re not doing what you used to do. I mean, you probably still are pounding the pavement a little bit. But what are you doing to market your business now that we’re in 2025? So now I’m always the last one in the room to catch stuff. Right. But that being said, you know, I’ve got a team now. I try to get each team member to put out at least 10 yard signs a day, put out about 30 flyers a day depending on what we’re doing exactly and then you know we have our adwords our lsa we don’t do a whole lot with facebook now we used to and then referrals referrals.
Mid-Episode Sponsor Break
So we’re here at about halftime. We’re going to take a quick break so you know how we help business owners just like you. Here at Clean Marketing, we specialize in helping home exterior cleaning companies. That is our core focus. So pressure washing, window cleaning, roof washing, paver sealing, and more. We build marketing systems that actually produce consistent leads and book jobs. We do that through Facebook ads, Google ads, search engine optimization, and high converting websites, which are all tied together with proper tracking and follow-up. So you’re not just getting leads, you’re getting customers. If you’re tired of guessing with your marketing and want a predictable growth engine for your business, head over to cleanmarketing.net and book a strategy call with me first. That’s cleanmarketing.net. Now let’s get back into the episode.
Estimating Process
So moving on from there, obviously we talked about where your leads come from, how you kind of have your business structured. So when a new lead comes in, like what is your estimating process? Like what do you do?
So what I like to do is schedule a time to go out there. The person answering the phone takes detailed notes. When I arrive, I knock on the door, break the ice in the first 10 seconds, introduce myself, and walk the property. I bid every service we offer, put it into packages, and present the highest package first, then step down to what they asked for plus one more service. We have minimums — \$150 outside only, \$250 inside and out, and a \$450 job minimum — so additional services get bundled to reach that threshold.
And how do people usually respond to that? Well, typically, when I first started it, I had some issues with it. But yeah, I think kind of like your law of attraction happens, right? Because as you start advertising that.
Pricing Positioning and Customer Fit
Well, typically, when I first started it, I had some issues with it. But yeah, I think kind of like your law of attraction happens, right? Because as you start advertising that, those kind of people start coming to you, right? And you’re actually your avatar customer. They understand, right? The people you think is your avatar, those are usually the ones that you go out to give a quote and they start complaining about pricing. Typically, those are the people you need to run from anyhow. If they’re going to gripe about the dollar amount, typically those are the ones that are going to be very picky.
Dude, we, we deal with that here too. I mean, again, and it’s people who don’t even know how to run their own business yet in your industry. You know, they’re cutting your teeth. I get it. You know, I get it. But I, one of my questions is always like, so have you talked to any other agencies before?
Advertising Pushback and Price Objections
About advertising or websites or Facebook ads. And when they say no, I get scared because I know it’s going to be a sticker shock conversation and it’s going to be long. Yeah. Yeah. Because honestly, you know, so like, I mean, just this week we’ve had some leads come in and they’re like, you’re three times higher than the other guys around. And I get it. You know what I’m saying?
But typically, you know, these guys talk about these $99 guys all the time, but you need to bring value to the table. Right. Do you have insurance? Right. What separates you from the other guys? Right. What are you doing that they’re not right to justify your price?
Online Bids vs In-Person Estimates
But we were doing, you know, we tried some online bids. Not so much. It didn’t work as well for us. So we’re going back out this year. But now this was just like for the month of March in the early part of April. We tried the online bids again. So I’m going to go back out and we’re going to do in-person sales again. It just, that’s always my recommendation.
Yep. Now, like the companies that are bigger, bigger, we’re talking, you know, one, three, four, five million. It gets a little more complicated with the in-person, especially if they’re not a good closer because I’m spending a lot of time just driving around.
And they prefer to do the online bids and then whatever that percent — if they close at 20%, they accept it because that is just the par for entry at that level just because of time.
Losing the In-Person Touch
Yeah, but a lot of them get stuck right there too. I’ve not been there. Right. But they kind of get away from what got them there. So if you go back to what got you there, it should continue to cause you to grow. Right. Because they lost that in-person touch.
Automation vs Personal Contact
I’m a big responsibility person. Right. And I really like Kurt, but I want to tell you what I’ve done. Hopefully you don’t have this problem, but I hate getting on the phone. And so I try to automate everything — the follow-up completely, the text completely, the rescheduling. I try to do all of that.
And then every year, the quote would automatically recycle to the customers to get a fresh quote. Well, in doing so, I lost that personal touch. Because I had that going like that for about two years without actually getting on the phone and calling them. And so I feel like that kind of messed me up a little bit because that personal touch was gone.
Pricing and Estimating Process
And so we started to add that last year and it’s been, our reoccurring has been picking back up. So are you physically doing it or do you have something designated to do it? Oh no, I got it. I got an office person to handle that. I’m not, I don’t like the phone, but gotcha. Gotcha. Hey, I’m surprised I got you on here.
All right. So we talked about your estimating process now. So how do you price your jobs? So, you know, my windows are pretty much by the window. My house wash, roof cleaning and gutter cleaning is all by the square footage of the home. Right. That’s how I price that. There are, you know, some people that don’t think you can do that. But what I have found is that it’s pretty accurate, you know. And it makes it a lot easier because when I go up to a house, you know, I’m bidding 10, 12 houses a day, right? And I don’t really have time to spend an hour, two hours there walking around with her.
Is that on the regular? You’re doing 10, 12 hours a day? Yeah. With season hitting, yes. Yep. When we’re, you know, August-ish, I may see five or six. And that’s mostly organic? You have your LSAs and you’re running Google Ads? My LSA, my Google Ads, the yard signs, the flyers.
Does your website rank? Do you have like SEO? Yeah. Yep, yep. My website’s sitting pretty good. Good, good, good. Just trying to get a picture from where the leads are coming from, because I know some people are gonna be like, where do you get 10 and 12?
Facebook Ads Performance Shift
Yeah, so, you know, Facebook was doing really good for me for a while, and then everybody and their brothers started using it, because I didn’t see anybody else on there when I first moved here. And then it seemed like, even though I was running the same ad, you know, a hundred and $150 outside only for 15 windows. That seemed to like lose its strength, you know, when people start popping up everywhere.
When did you quit doing it? I would say probably almost a year ago. What I’m going to say is Facebook changed in that period. So you can’t just run a static ad anymore. When we have people that are like, what do I need to do, I tell them you need to get your phone. And you can take a video and introduce yourself like a selfie video. That is literally what works now. You can’t use a single stage approach anymore. Facebook’s algorithm changed, and when that happened and our stuff started tanking, we had to figure it out. You gotta use like a multi-stage approach.
Owner generated video content is what makes the difference now. So we — you were probably running like a messenger campaign or a lead ad. Yeah, I was paying a guy to do it because it’s not my strong point, right? So I paid a guy to do it. A couple of years prior to that, he was jammed up, man. 15 to 20% ROI. Facebook was crushing it. It was by far my biggest generator. Then it stopped. And so I was trying to find other ways to bring in leads.
Service Pricing Details
All right. So back to how you price your jobs. My window cleaning, you know, my outside only for residential is your 10, inside and out is 15. Now, that being said, you know, we are in the north. The storm windows — we charge sixty five dollars a storm window to clean them. And then if we’re going to do inside and out windows and we call it deep cleaning the tracks, that’s getting all your corners cleaned — that’s $25 a window on that.
Now, when you get into pressure work, you got obviously siding and concrete, you have flat work, you have the roof. How do you price that stuff out? Do you have an average? The sidewalks and stuff, you know, we just take a wheel out. Right. So we’re roughly 20, 22 cents a square foot on the flat work. But again, right — if I go to a house and your driveway is small and let’s say that it comes to a hundred dollars, I have a job minimum and a service minimum. So my minimum for me to crank my pressure washer up is going to be 350 bucks.
You don’t only have a job minimum, you also have a service minimum. That’s it, buddy. Because if you want to be profitable, you got to put the minimums in place or you’re going to be spending all day chasing $100, $150. You will go out of business that way. We run at about 75% gross profit.
Profit Margins and Crew Structure
Right. You need to be able to be profitable. You know, so we run at a net profit of 75%. So you have a 75% margin? Net profit or gross, gross profit. My top profit. Sorry. Yep. Yep. 75% gross profit. Wow, man. Right. Super.
How big is your crew right now? So I have two full-time techs out in the field. And then every once in a while — but today I had to step out. We had a little miscommunication there on a house. I had two houses scheduled at the same time. So I needed to step out. But typically two guys out in the field.
So do you send two guys on one truck or do you have separate trucks? Separate trucks, buddy. I’m a one guy, $200 an hour. It depends on what it is, right? So if we’re doing a storm window job, then I like to put two guys on that because we don’t take them apart, right? We just rotate the windows.
If it’s just regular window cleaning, if it’s over $2,000, I will put two guys on it on residential — one job. But typically, you know, a guy can run two, $3,000 a day by himself. My lead tech last year had several days he ran $5,000, $6,000 in a day by himself.
Favorite Jobs and Technical Breakthrough Moments
All right, so next piece is I want you to talk about your two favorite jobs you ever did. It could be the biggest, it could be the most expensive. Which ones stick in your head as the ones you remember and you love doing?
So one of them — you know, you’re younger and full of testosterone — we did a house years ago, and it was kind of like my aha moment type deal when I realized that I got pretty good with a pole, my Unger 30-foot pole, before I even had a water fed.
The lady had a prior window cleaning company out there, and they told her they couldn’t clean her windows because there was no way to get a ladder there. You know, Arkansas — it may be one story in the front but drop off three or four stories in the back because of the slope.
And she’s like, they won’t put a ladder on there or nothing. Well, I went out there with my little Unger 30 foot pole and I squeegeed that whole thing. And so it blew her mind.
Another one — for the guys that are against water fed poles — I had a lady one time from Germany. Her name was Ms. Metz, but we always called her Ms. Mess because she was extremely picky. Yeah, she was picky.
She was three stories in the back. We had to use a 40 foot ladder on her windows. So I talked her into letting me use a water-fed pole. At first, she was hardcore against that. Absolutely not. She wanted everything squeegeed.
I said, hey, Ms. Metz, let me clean your big picture window right here with my water-fed pole. If you’re not happy, we’ll get the ladder out and squeegee. Sound fair? She said okay.
I pulled the water fed pole out, cleaned that window. She said, honey, you can clean my house like that from here on out. Those windows look really good. Those two jobs really stuck out to me.
Operational Efficiency and Field Workflow
All right. So with all that in mind, obviously you’ve learned a trade. You’ve kind of learned how to use the water fed pole versus the mop and bucket. What else have you done with your business that makes it more operationally efficient than other people that you talk to in the industry?
Well, for me, I think a lot of it has to do with knowing how to attack stuff, right? Like when you roll up to a house, what do you do, right? So I kind of tell you how we do things. I’m not saying my way is the only way, but I’m saying that it produces my revenue.
Typically when we pull up to a house, the truck — the passenger side — is on the side toward the house. We’re parking in the street. We got a skid. I don’t like trailers because there’s a lot of issues that come with a trailer and employees. So we do skids, eight gallon a minute pressure washer.
They’ll roll the hose out, hook up to a spigot, and then we take the pressure hose and we run all the way around to the back corner of the house. If that’s as far as that’ll go, we try to run all the way around to the back. Then we start there — wash, wash, repeat the process. That way the hose is completely stretched out to be able to roll it back up when that is done.
Then we’ll do your window cleaning at that point. Typically my guys — water feeding is not always faster — but my guys will use it a lot, and they’ll water feed the outside of the home typically.
Investing in Tools vs Overspending on Equipment
Cool. So we talked about a lot of things that work well. Is there anything in your business that at some point didn’t work well that maybe other people were doing now that you had to correct and made a difference for you?
Yeah, I would say your tools have a lot to do with it. You need to really take the money and invest in tools — investing back in your business rather than putting the money in your pocket.
That being said, David Kunstek, the problem with most of these guys is they go out and buy these $20,000, $30,000, $40,000 rigs. If I was going to give you advice — if you asked me and you were just starting out — my first response would be: get away from all the noise on Facebook. Shut that out.
You do not need a $20,000–$40,000 skid in the back of your truck. Who cares what that thing looks like? You cannot eat it.
When I moved here — I live in Indiana but work Kentucky — I didn’t have any money to my name. My house was waiting to sell. I sold my business there but didn’t get my first payment until July because it was on a payment plan.
I had a little 2.3 gallon a minute pressure washer and extra water hose because you can buy that cheap, and an extension. I drug that thing around the house soft washing. I saved up to buy my skid later.
Would you like to use an X-Jet or something? No — just downstreaming. And I dragged that around the home. As I saved up my money, then I was able to buy the skid.
If you got five grand to invest, go rent you a pressure washer. Go buy cheaper tools. You don’t need the fancy stuff right now. Spend money on marketing. Yard signs are almost guaranteed work. Do flyers. Get yourself a decent website. Get reviews so value is added before you ever arrive.
Biggest Losses and Slow Learning Curve
What would you say — we’ll do two of them — biggest losses and biggest wins in business?
My losses are me just being slow. The last one in the room to catch on.
When you say slow — meaning you just don’t know what you don’t know yet? Yeah, exactly. Latimer was my coach. Jim is my coach now. You hear different things, but it takes a while for it to click.
My first big convention was last year — after 17 years. The big one in Nashville. I’m not very social like that, but I decided if I’m going to grow, I’ve got to get uncomfortable.
You hear about systems and structure, but it didn’t click for me right away.
Last year I had a technician issue and I was done — frustrated. I came into the office and my admin said there’s a system for that already in the coaching portal. It was already written — just add our name and use it.
I had been paying for that program — Jim’s Window Washing Wealth — for about seven months and never even used it. That’s what I mean by being last in the room to catch on.
We printed it, tweaked it, implemented it, and things started changing.
Performance Pay Structure and Technician KPIs
One of the things that I like to pay is performance pay. That’s getting very popular — getting away from hourly. If you do hourly, the problem is you will maintain your B’s and C’s with that. So I like to do performance pay, but I only pay out 15% starting.
That’s for techs. This year I did five stages of a tech. Stage one and stage two are 15%. Stage three and four come up to 18%. Stage five — which is a replicate of me being out in the field — gets 21%. But they all have a base. My base goes eight, ten, and twelve, and then it slides up to 15, 18, and 21.
Here’s how it breaks out. I give 2% to keep your 200 man hour. I give 1% if I see 10 yard signs — you gotta get pictures. I see 10 yard signs from you that week, you get it. You gotta do your five rounds. You gotta keep your truck clean.
All of these KPIs I’m asking from my technicians — whatever your pain points are that they’re not willing to do — tie that into the performance pay. Give them a base and tie the rest to outcomes you want.
We do the same thing here. Next door I have four people — their KPIs are simple — but it’s the stuff that requires consistency and dedication. It’s amazing the results you get when you tie money to behavior.
The year before last I had 300 yard signs and I could not get my techs to put them out. I was getting red-faced about it. Once money started talking and we changed the pay structure, behavior changed.
Are you paying them just for planting them or when calls come in? They plant them and take a picture. Accountability. Now we’ve got 600 yard signs going out this month. We do 6,000 flyers a month — 2,000 a week split across three people.
Coach Pat Clark and Value-Based Pricing Mindset
All right, we’re closing in on an hour. You mentioned your coach Pat Clark — give a little on him.
Pat Clark came to me a couple years ago. We went out to a house. Everybody says “you can’t get that in my market.” That’s nonsense. The problem is lack of value presentation.
We went to a house I would have priced at about $1,200. Small place — almost trailer sized. Pat priced it close to $3,000. I thought there was no chance. He knocked, stepped inside, sold it. That was a mind bomb.
We went to another house — same thing. That broke my self-limited belief. Whether you think you can or you think you can’t — you’re right. When he showed me it could be done in my area, it started happening.
Before that my average ticket was around $400. After implementing tweaks and systems, off-season average ticket went to about $900. In peak season around $1,500.
Latimer talks about demand pricing — when demand peaks, pricing should follow. If you have a 100% close rate, your price is too cheap. I like a 60–70% close rate.
Not all money is good money. The ones who fight price are often the most difficult customers.
Reading Customers and Walking Away
After a while, you knock on the door and within about 20 seconds you can feel whether price will be an objection. You explain value. If they don’t accept it, don’t be afraid to walk away.
My brother-in-law once told me something that changed my thinking. A company told me I needed $2,000 by Monday. I thought it was impossible.
Back when we started, $50 a day was good money. Then $100 felt huge. Mindset kept expanding.
My brother-in-law said he’d work with me free. We went out and did $1,000 in one day in storefronts — mostly $5–$25 jobs. That proved it could be done. Then we repeated it and got the $2,000 needed.
If it can be done once, it can be done again.
Parting Advice for New and Struggling Contractors
So last question — and this is going to be kind on you. You’ve told your story and how you started your business. If you were going to give solid parting advice for people coming into the industry or struggling, what would you say?
Most of the people that I mentor — how I like to preach it — you need to find what your revenue requirement is. Let’s say you need three thousand dollars a month to pay your bills. Being self-employed has a lot of ups and downs.
My advice is go get recurring work first. If you’re a pressure washer — go to stores, restaurants, gas stations, dumpster areas, seating areas. Get that on recurring revenue. Window cleaning — build storefront routes.
If you need $3,000 a month, build $4,500 recurring — time and a half. Because if you don’t, you’ll have to replace that revenue every month, which gets costly and stressful.
Recurring storefront and commercial gives you a base where bills are covered. Then you build on weekends and evenings. Once the base is built and income is proven, then quit your job and grow from there.
Timeline to Replace Income
What timeframe does it take to replace $3,000 a month?
My guy has had $800 sales days in storefronts. Some days he strikes out. On average I’d expect about $600 a week in storefront sales if working consistently.
There are ways to speed this up.
If you beat the streets like I did — in and out of stores all day — it works, but it takes time. Hard to do while holding a job.
Using Virtual Assistants for Storefront Prospecting
One of the things we do is use a virtual assistant. Our VA makes the calls and quotes storefront jobs. They can call far more businesses per day than you can visit physically. You can get a VA for $3–$5 an hour.
Are they inbound? No — cold calling. Dialing for dollars. Calling storefronts directly.
How do you train them? Use scripts. Hire from the Philippines — good opportunity for them. Give them structured scripts.
Example script:
“My name is Anthony Locke with Window Cleaning Louisville. I’m reaching out to see if you’d like your windows cleaned on a maintenance program. Do you currently have a window cleaner?”
If yes — ask what they’d change about the provider — inconsistency, attitude, quality — pain points. Then explain how you’re different.
Early on, if they had a provider, I’d sometimes clean the glass free to demonstrate quality difference. That won accounts because competitors were doing poor work.
I tell everybody there are two models — McDonald’s volume or Chick-fil-A quality. Choose your model, then scale accordingly.
Commercial vs Digital Marketing Reality
Honestly, more people should talk about how to get commercial work. Even agencies struggle to help with that using ads alone.
Commercial acquisition is phone calls, emails, texts, networking, door knocking. Ads are rarely consistent for commercial unless the customer is already unhappy with their provider.
We run about 50/50 residential and commercial. The challenge is cash flow — residential pays quickly. Commercial often pays 30–90 days. Small companies can get stuck in cash-flow purgatory without balance.
Data Lists, Targeting, and Prospect Tools
We use VAs for cold calling and also mail letters. There are tools to get homeowner data and phone numbers.
One tool mentioned is Coldlytics — custom list building by neighborhood and income. Lists are expensive but effective for retargeting and layered outreach.
We also use SalesRabbit. You define your target customer profile and it rates neighborhoods and houses. Just because someone has a big house doesn’t mean they have money — it scores likelihood.
We pull names, use white pages, get square footage, estimate service pricing from square footage, and the VA calls with rough quotes. Also send letters. Multiple touches — calls, yard signs, flyers, mail.
Episode Closing
Cool. Thank you for coming on. A lot of good nuggets here. This helps people.
That wraps up this episode of Home Exterior Cleaning Success Formulas. If you got value from today’s conversation, subscribe and leave a review so more business owners can find the show.
If you want to grow your home service business with real marketing systems — ads, SEO, and a website that converts — visit cleanmarketing.net and schedule a strategy call.
Thanks for listening, and we’ll see you on the next episode.
