Window Cleaning Secrets: From Zero to $176K As An Owner Operator

David Kunstek
What’s up everybody? Dave Kunstek here, and I’m here with Luke Catlett. He’s with Oklahoma pro wash. Part of the reason why he’s here today is he’s actually a former client of ours. He ran his ads for about two to three years or so. Things went really well, and he actually started running them by himself. And he also has another business. He’s still doing his window cleaning, but he also has, like, an AI business where he’s just really experienced on how you get a lead, run it through a process, qualify and take it right to the sale, which is what I want to talk about here today. Because one of the biggest struggles, I mean, I’m sure you know, in the early days, Luke, the people that, like, we work with on a regular basis, I mean, like, right now, we’re working with about 65 pressure washers and window cleaners, paper sewing companies and such. And, you know, yeah, the more experienced people who are really good at sales, but a lot of them, they don’t have a good process. They just don’t proceed through sales and warming up the leads properly. So pretty much what I want to talk about here today, but just get a little background on you. Let’s just do a quick little snapshot of your business, you know, just go over, you know, just general info, how your business set up, and, you know, whatever else you want to share.

Luke Catlett
Yeah, absolutely. Thanks Dave for having me on. So, yeah, I started the business in 2020 I was so focused solely on pressure washing. And I’m out here in Northeast Oklahoma, near the Tulsa area. I was doing pressure washing for the first from September of 2020 till about August of 2021 and I was really, honestly, you know, just, just like most other startup businesses or whatever, just really struggling with getting my first clients and stuff. I was actually in the process of trying to get a new or, you know, get a J, O, B, and I saw Dave’s ads show up on my Facebook, and I was like, Well, man, if this guy can target me as a pressure washer, then surely he can, you know, get me some clients. So, and I added window cleaning about that same time, because I had a few pressure washing clients asking about Windows. And so then I saw Dave’s ads showing up on my feed, and I was like, Well, I’m going to, I’m going to give this a shot while I’m turning in applications. And so, like, the first week I hired you guys, I was booked for about three weeks after that, and I was like, well, here, here it is. So it

David Kunstek
makes me, you know, you don’t know how happy that makes me do.

Luke Catlett
I mean, I mean I not to sound cliche, and not to, like, go overboard, but I mean it literally, it literally changed my life. I mean, you know, because I it was either go back to work or, you know, make this thing work. And so the the Facebook ads, with clean marketing, I mean, seriously, it, it took off, and it

David Kunstek
gives me a little shut on my back and talk about getting job. It’s like, man, some days in business, you know, everybody’s just like, hell of this, you know, I’m gonna get a job. But then, after you think about it for 30 minutes,

Luke Catlett
I know, like, yeah, I didn’t, I didn’t want to go back, for sure, and but, you know, it’s like, well, this, this ain’t working. So, yeah, that. So that, like, booked me three weeks out, and then I was consistently, consistently booked out from then on. And so basically, from from that, that was 12 months, you know, where I’d gone on, on my own, mostly yard signs, and, you know, obviously you got your referrals and stuff. Oh, yeah, yeah. And then I, basically, after I did the ads with clean marketing, I it basically tripled my business. So I was, I did about a little under triple. I did 50 my first 12 months, and then I did about 135 my next 12 months with, with clean marketing, being that. Solo operator, yeah. Solo Yeah. Owner Operator, yep. And then the following 12 months after that was about 176 and that, that was, that was my, max that I ever got to as a solo owner operator,

David Kunstek
and what kind of hours are you putting in for that kind of so

Luke Catlett
May was crazy. I’ll say that. Of that year, I did about 25 I think I did about 27 that may all by myself. And then January that year. I think I might have worked like five days, yeah. And then I took, I always take off from between Christmas and New Year, you know, take off July 4, the whole week, there a week in August. So I wasn’t killing myself by any means. But I had, you know, decent prices, you know, and,

David Kunstek
oh, you got some big tickets, some big tickets in there to get that,

Luke Catlett
yeah, man. So honestly, my, my average ticket was, it was 350 now, obviously I did have some bigger jobs, but, you know, kind of, it all kind of evened out. But yeah, I wasn’t, I wasn’t killing myself by any means, for sure. Sure I’m, I’m the type. I don’t, you know, work 1214, hour days. That’s just not me. But I was, I don’t know, for me, that was pretty good. We’ve got, you know, not, not super high cost of living. So it was good for me. So last year I took a little dip, just, I mean, I worked, I worked less than I ever have last year, and did about 110 Well,

David Kunstek
I’ll tell you, though, just from what I’m doing here and the people I talk to and running their ads, it was the entire industry, really. I mean, there were some people who were deeply rooted and had, like, great branding, and, you know, they already had multiple crews, and then just, you know, they were able to do well off their existing business. But, um, you know, across the board, we saw everybody getting the dip, gotcha. You know, it was, yeah, wasn’t just you. It was pretty much. It was most the people we work with now, the people that didn’t see that, like I said, they have brands, and the other ones were people who were executing multiple channels. So their SEO wasn’t, was in place. They were ranking for many different keywords. They’re running Google ads as well, you know, excuse me, you know, good retargeting, and you know, just a good systems and keeping keeping in front of their existing customers, you know, sure, yeah. So the theme for this, again, like I said, is gonna be lead to sale. So for home exterior cleaners. And again, if you see me looking down here and look at my notes, yeah. So one of the first portion I want to talk about is lead generation and first contact. So lead comes in. Obviously, we know how you do it now, but we can get to that part after we tell it the hard way for sure. So number one, like, how, how do your needs typically find you today? Yeah,

Luke Catlett
so my, my biggest thing right now, I would say, because I’ve got, I’ll be turning in my ads back on here, probably tonight, actually, because I would 70 degrees today. So I probably

David Kunstek
should this morning. You should, man, like, I’m just don’t interrupt you, man, I’m telling you, we’re seeing, like, we’ve been running ads for a bunch of people, obviously, further south from you, yet, we’re seeing 2021, numbers, ads. Yeah, they’re coming. They’re cooking. Okay,

Luke Catlett
yeah, for sure. But then, I mean, I do get a lot. I don’t have any yard signs out right now and but those were, those were pretty killer for me, the band bandit signs. Call it what you will,

David Kunstek
you know, just that’s, that’s what I hear a lot of people calling the bandit signs. Yeah,

Luke Catlett
because, you know, I mean, honestly, anyway, we get into the legality, yeah, different states and different cities and stuff. But anyway, yeah, so So signs, I’m not doing any of those right now, but honestly, follow up with past customers and even quotes you know that I didn’t win the job on I’ve gotten several of those. Just text blast is what I’m is what I’m kind of doing. You doing them? You doing text blast? Yep, they. They did really well for me last year. And I think I sent it out just a little bit. Little bit too early. We were, it was pretty cold, and I got several, I got several on that, but I’ll be, I’ll be sending out another Blast this week, for sure. It was about a month or a month and a half ago that I sent that first blast out, and it always seems to drum up, you know, about a maybe two or three or two or three days of business, up to a week, so week and

Speaker 1
a half. So it’s like, print money, man. What’s there about that? Yeah, for

Luke Catlett
sure. And then obviously you got your referrals and stuff, you know, so that, that may that I that I did really good, and I’ve still got this particular customer. The main thing for me is, just, is being friendly with your competition. I sold. So I, when I first started out I had a hot and a cold unit, hot, hot water pressure washer, yep, well, I ended up I wasn’t doing that much commercial, so I sold it to a local competitor. He does more painting, but he was he does some power washing as well. And about within a year, I can’t remember what year I sold it to him, but in 2023, I got a call. He called me and said he had a huge job that he wasn’t able to get to Long story short, it’s a CEO of a like fortune 500 company here in Tulsa, oil and gas. CEO makes like, 8 million a year, lives in Tulsa, and so he it was his house. He was selling that house, buying a new one, anyway. And I still, I clean his house once a year, and then I do his windows four times a year. And he, he paid me 2500 for about a day, day and a half’s worth of work, and tipped me $750 last spring, which, I mean, that’s like, you know, flipping a 50 cent piece to the paper boy, $8 million yeah, for him. So, yeah that that came through a local relationship, you know, with another power washing contractor. So they’re not your enemy, guys. I mean, there’s not enough. You’re, you’re arrogant, if you think you can, if you can, clean every single house and commercial property in your in your town, you know, if. You’re got any size at all, and so, so make friends. And, you know, refer each other every

David Kunstek
you know, and everybody sees, I think it too. We know some of other people that do what I do, even in our niche, you know, I talk to, like, I’m friends with, like Jonathan Henderson and pressure washing marketing pros. You know, Ashley missing one love social. You know, she does a lot like again, we all talk. We’re friends. I’m sure we don’t all share our core. It is what drives us. We’re friendly with each other. We do share, we do talk, we do support each other. And, you know, here, you know, they even had a conversation here, and they’re like, doesn’t he do? You do now? And I was like, you know, but I was, but, yeah, I was like, you know, like I said when I asked you, you know, we have a good mutual respect for each other. And I’m, you know, I don’t think either one of us is going to, you know, do the other one dirty? Yeah,

Luke Catlett
for sure. Yeah, no. And, I mean, I’ll tell you, man, it’s been tempting, because I have a lot of people come to me and ask me, because they see me, or, you know that I think I don’t know that you’re running the ad with my testimonial in it as much anymore, but I had people, I still have people say, Hey, how was your experience with clean marketing? And I, I do, I do, send it all to you, because I

David Kunstek
do see, I do see that like, and then, you know, I don’t know if you guy that people have asked us about the AI bots, like, listen, we, we don’t specialize. My staff don’t do like I said, but this guy over here, that’s what he does, but like I said, it’s just been a hard sell. Yeah, no, because people, and again, that’s part of the reason why I want to have this call. You know, we’ll talk about the hard way, then we’ll let you go into what the easy way actually is, because it does, like we do use it for us, but I’ll tell you the it gets complicated, the bot gets confused sometimes, you know, not anything I should say confused, but it’s just, I don’t know what the word for it is, but you know, it’s still an emerging technology, yeah, for sure, and you always get opportunities to tweak it further. But the more we see it, do we what we don’t want it to do? And it’s not like telling people to screw off or anything. Yeah, right, you know, it’s just not answering the questions, where we were like we were doing it ourselves, sure. So we just every teaching, keep teaching some lessons. But yeah, um, all right. So we figure out where you get your leads from, um, so on. When a new lead comes in, what do you do, immediately and again, this is your old way.

Luke Catlett
Yeah. The old way, yeah. Um, so if I had the time, you know, if I wasn’t up on a ladder, if I wasn’t on the gun, the pressure washing gun, or whatever, you know, I would, I would try to call them as soon as I could, you know, you’ve got a pretty good system. Or at the time, whenever I was was working with you, you had a pretty good system, I would get a message saying, hey, you know, you’ve got a lead, have the phone number or whatever, try to reach out as soon as I could that that didn’t happen, you know, as as quickly as I would have liked, you know, because you get but I’ve had several, the ones that I do, you know, they’re always like, Oh, wow. You know, they’re always blown out of the water. I’ve even had people where I called the next day and they’re like, Wow, thanks for getting back with me so fast. Not sarcastically, well, I get it. I get it. I mean, you know, I’m, I do it too, you know, I call a HVAC company or whatever, and, you know, it’s like pulling teeth trying to pay somebody or, you know, get somebody to take your money. But, yeah, try to call them as soon as I can. One thing that seems to have worked for me is is call first. Sometimes give it a double call, because if they’re on, do not disturb. It’ll it’ll ring through. Obviously you don’t want to pester people too much right off the bat. But then I’ll always send them a text as well.

David Kunstek
Yep, we found that again. Like, if someone’s telling us, hey, these people pick up, we should say, text them first. Say, you know, hey, this is Hey. This is Luke. You requested information about getting your windows cleaned. I’m gonna call you in two minutes from a five, seven area code. Mm, hmm. And usually that would turn things around. Yeah,

Luke Catlett
for sure, yeah. Because a lot of times when they pick up their phone after you call them and you’ve texted them, it’ll say, maybe Luke, or, you know, maybe, maybe whatever your name is if you if you tell them your name first. So that kind of lets them know it’s not some, you know, scam spam thing from overseas or wherever. So, yeah, definitely try to call them as soon as I could. For sure is,

David Kunstek
so you do that, and how do you qualify immediately see if they’re a good fit. Yeah.

Luke Catlett
I mean my first question, because I do, I do mostly windows, you know, ask them how many windows they have. Ask them about storm windows. If they say they’ve got the old fashioned storm windows, you know, multiple panes that you got to take them all apart and and clean them all up, I let them know my minimum over the phone, which is $500 and so try to, you know it, I don’t want to go look at a 30 storm window job that’s going to be 1500 and you know, they’re just not on board with that at all. So I try to check out storm windows, first number of windows, and I honestly try to bid over the phone as much as I can. But I’m about 30 minutes outside of my outside of the closer edge of my service area, and so I’m anywhere from 30 to 45 minutes into. Also, and so I do quote over the phone as much as I can, or, obviously I batch them, you know, as best I can. And honestly, I don’t, I’ll be honest, I don’t have a super great, you know, pre qualifying phase, or, you know, process, but just number of windows, and I give them a minimum, you know, if they’re like, I’ve got eight windows, I’m like, Well, you know, my exterior only minimum, you know, is 129 or 149 or, you know, whatever it is, depending on the season, depending on how busy I am, I definitely supply and demand pricing, you know, bump it up if the further out I get booked and everything. So, yeah, just kind of, kind of give them that price over the phone and see, you know, if there’s any sticker shock, to kind of make sure it’d be worth my while to go in. You know, if they, if they say they’ve got 30 windows, they probably have 40. So I definitely want to go look at that one and, you know, but just try to count, count with them, you know, over the phone, and try to figure everything out. And you know it, I’ll try to bid it over the phone as much as I can, but yeah, just mostly window count and give them a price anchor, you know, to try to see what their gage amount.

David Kunstek
Did you have a an idea of what your closing ratio versus in person?

Luke Catlett
Honestly, I don’t. I couldn’t even even, what

David Kunstek
have you noticed? I mean, person, or do you close more when you bid them over the phone?

Luke Catlett
Man, I mean, I would say I’m about, well here, here’s the thing. I would say, most of my bids are not face to face, you know, because people are at work, you know, for the most part, I would say, if I, if I get in front of them, you know, I mean, you know, I, I’ve got, you know, I show up on time, you know. And I, you know, I got a clean, clean vehicle, you know, clean uniform, you know, I’ve got a, you know, a pretty, pretty decent brand. And so I would probably have to say my in persons when I get to meet the person, as you know, quite a bit higher, but I don’t have the solid data on that for sure.

David Kunstek
Yeah, just trying to figure out some people are going to listen to it and, yeah, like we owe we when people are new and, you know, or they’re not closing jobs, that’s the first question we ask. You do in person, or you don’t over the phone? Yeah, absolutely, you know, because if they’re not, if they’re, if they’re trying to quote by messenger, or they’re trying to quote by phone, and they they’re not closing. Well, I was like, you know, our next thing is, you know, go there. Be presentable, you know, wear your brand, you know, again, get a magnet for your truck if you don’t have it wrapped, just something,

Luke Catlett
yeah, I would definitely say, you know, if you are struggling to close. The reason I don’t, you know, the reason I do quote over the phone, is because I’m so busy, you know, that I can’t get out there and I am 30 to 45 minutes away. You know, it is all the same direction. But yeah, if I, if I was struggling to get jobs, I would definitely be showing up, you know, and up the charm, you know, as much as I can. And just being, you know, being as personable as I could for sure. Yeah,

David Kunstek
we do the same thing. Because I’ll tell you, when I get people on Zoom closing for even for us, for marketing services, is a lot better. Um, but I’ll be honest, most of it’s by phone, because these guys are in trucks, or I would prefer they’re in front of a zoom so I can show them. But most, most of the time, it doesn’t happen that way, absolutely for sure. So from there, all right, you’re doing the bids now, do you have, like, say, a specific strategy for building trust or making them understand that you know you’re a quality provider? Like, what do you do to build that trust with people once?

Luke Catlett
Yeah, absolutely. So my main thing, and I don’t know some guys, some guys probably aren’t gonna like this, but I’ve given, well, I’ll just tell you. I always tell people that I’ve got 100% satisfaction guarantee. And I mean, that seems to put I don’t know that sounds simple and maybe sounds stupid, but it’s just something that goes over and beyond. Just like, Hey, you have me on your property until you’re completely happy. If not I’m, I don’t want your money. I mean, honestly, because I’ve had to give, I think, two refunds in in five, almost five years now, and well, there was a couple that they were just, you know, there was no way they were going to be happy. No, those

David Kunstek
people exist Yeah, but,

Luke Catlett
I mean, I’ve got over 205 star Google reviews, you know what I’m saying, and people are afraid of automating, you know, getting Google reviews and stuff like, Guys, you shouldn’t, that shouldn’t be a problem. Like, the only time I’ve ever had issues was whenever the customer was not there and I was, I always go over every if they’re there, I always say, hey, check everything out. You know, how’s, how’s it all looking, man, get a verbal, oh, man, everything’s looking great. You know, from everybody that you can the only times I’ve ever had issues was whenever the homeowner wasn’t there. And, you know, I just missed a little spot here, there, or whatever it was. You. Know. And I, you know, I wasn’t able to get to it, and they were just, you know, kind of unreasonable.

David Kunstek
Yeah, happens, man, that happens, you know, yeah, for sure, I am a big proponent of the human factor, and that, you know, humans aren’t perfect,

Luke Catlett
right? Am I frozen up. You are. I don’t know

Speaker 1
what’s going on. There you go. You’re bad. Sorry about for a second here. I was like, what? Reconnect this in a minute. No, we’re good,

David Kunstek
yeah. I mean, like, I really, I believe in human race that it generally everybody’s as good as possible, sure, but you do occasionally come across with unreasonable people. And it’s not that unreasonable people, it’s maybe it’s had a bad day, man, maybe, yeah, for sure, something, you know, something happened in their life, and you’re their gift. To get it out today. That’s about it.

Luke Catlett
Yeah, no, sure, yeah. You just got to keep your cool man, and just, you know, realize, hey, people are people. You’re going to have a bad apple and good people are going to have a bad day from time to time. You just got to roll with it and not let it destroy your day, which I’m the worst, because I’m the world’s worst people pleaser, and so

David Kunstek
Me too, me too. I try not to be, but that’s got me in more jams than what I actually promised, because my biggest problem is saying no, yeah, right, no. Again, we talk to people, and I’ll say, We can do this, we can do that, and then end up doing it. And my staff’s like, well, what are you doing? We don’t do that. I was like, but I’ve been here for, you know, this office. I’m in here. I’ve been here for 22 years, like I I’ve kind of done everything at this point, almost, yeah. So, you know, just try, try to put my best foot forward, but it destroys your ability to scale at certain points of the year, you know for sure, for sure. All right, so we’ve got the lead in you’ve talked through them. You start giving a quote. How do you present the offer again? Phone could be in person. Like, how do you do that? Yeah, so,

Luke Catlett
like I said, over the phone. Well, usually I’ll, you know, give them the price over the phone, if it is like, I say, if it is a little bit slower, you know, I do like I said, I’ve got my supply and demand pricing. And so I am honestly able to tell them, if it like, this week, if I get a, you know, when I do a quote, I’ll be like, hey, usually it’s $18 a window. I don’t tell them the per window price. Say they’ve got 20 windows and they’re doing inside now, hey, usually it’s 360 for the next week, you know, until we get into our super busy season, you know, I can do it for, you know, whatever, 15 times I can do it for 299 you know. So

David Kunstek
it is. Hotels do the same thing, man, I’ll tell you, yeah, I was I was just looking at rentals for our summer vacation. We should go to Ocean City, Maryland, and, and I’ll tell you, once you, once you get out of May, it starts, it starts heading up, because the demands there, you know,

Luke Catlett
Yep, yeah. And then if, obviously, you know, if it’s a yes right away, you know, I’ll book them onto my schedule. If it’s, if it’s a maybe, or, you know, I’ll, I’m getting more bids or whatever. I’ll say, okay, you know, no problem, you know, again, that is for, you know, the next however many days or whatever. And then I’ll put them into my, obviously, I’ve already got them into my CRM, but then I’ll, I’ll fire. I’ll say, No problem. I’m going to send you over the quote so you’ve got it for your information. And, you know, I send it to them. And then they’ll get two follow ups over the next week or so. Follow ups, yeah, yeah, through jobber, yep. And yeah they I could probably do a few more, you know, if I was, you know, trying to do a little bit better.

David Kunstek
Yeah, I like jobber. I mean, I do like. One of the things I like about the most is it again? Maybe you use it this way too, but I use it for triggers for other things, yep, every time an invoice gets paid, you know, I know you can do it through jobber, but like when we run ads. Now, part of what we do, you know, like on our mid level packages, is we offer review, reputation management, review acquisition, so if someone has jobber or more Kate or something like that, we just hook up get Zapier. And every time an invoice gets paid, hits our system and Out goes the review request. That gets like clockwork, Yep,

Luke Catlett
yeah, it’s, it’s nice, for sure. That’s definitely been huge in, uh, getting, getting mine up to the over the 200 miles, well, 200

David Kunstek
something to shake a stick at. Man, I mean, I was keeping 1000 that’s a lot of reviews, though. Yeah,

Luke Catlett
right, yeah. And I’ve lost probably 50 to 60 over the past two years. Course, we just had a big, you know, crazy thing going. I don’t know what you look right

David Kunstek
now, they’re probably back. Okay. Well, what we found out was, if you went through and actually counted them, yeah, they were still there, right? I look today at one of our clients that we’re doing SEO for, and his backward are supposed to be

Luke Catlett
okay, yeah, because I’m Yeah, I didn’t have anything better to do for about 10 minutes. And I counted him. I was at like 176 and I but I actually had about two, and I counted about 203 so yeah, I know about four. Of them are missing because I was up to about 220 and I know they drop off all the time. It

David Kunstek
does happen. If people get their accounts in trouble, yeah, and because for people, or they get reported by somebody else for being spammy, then they just eliminate them all. I’ve seen it before, but the weird part is, is like, like, I’ve left them for people, and people like they’re not there, yeah, and when you leave a review, you can go and look at all the reviews you left in one place, right? I can go and I can show the guy, like, look at it’s right here I left it, but yeah, Google is not showing my review for their reasons. Over there it was, I don’t, I can’t explain. It just is, yeah, for sure,

Luke Catlett
yeah. So, yeah, I send the quote over to the customer after I, you know, tell them the price, if they don’t, if it’s not an immediate Yes, and then they get some, you know, a couple of follow ups over the next few days. And also, you know, that helps too, with people that, you know they they are getting multiple bids so they can go back and refer to it and see exactly what it is I’m offering.

David Kunstek
Cool, alright, so that’s going on, someone’s not or say you have the opportunity on the spot. Now it’s time to close the deal. So either you’re going to close the deal or your automate. I know you have some automations that could probably do that for you. We’ll talk about a little bit. But like, what do you do? You take a deposit. Do you take payment in full? Like, what do you do? Honestly,

Luke Catlett
I don’t, I take payment after, after the job, and I’ve, I’ve never had an issue. Yeah, you know, you hear

David Kunstek
mixed deals and that people, you see in the groups, people get ripped off. Some people won’t. They won’t schedule a job unless there’s 20% down or half down, or

Luke Catlett
almost whatever. Yeah, even my, even the Christmas lights. Now, I do take payment, you know, up front. I didn’t know you do Christmas lights, yeah, just a just a tiny bit, not, not a lot, um, but uh, yeah. I mean, literally, like, three houses last year.

David Kunstek
And I can’t even tell you how many clients we had last year, yeah, made more money in three months than they made last year. For sure. Cleaning,

Luke Catlett
yeah, yeah. So, yeah, yeah. Even them, I just collect the money after I after I put them up, you know, or when the jobs complete, and I’ve never had an issue. I mean, like, maybe, honestly, maybe five people in five years have rescheduled or canceled, you know, and never heard from, you know, ghosted me. So it’s not been an issue for me. For sure. I just take payment after, after the work’s done

David Kunstek
via credit card and file, or you invoice them for checker.

Luke Catlett
I’ll it’s all over the place. I don’t I usually if they do want to do a credit card. So here’s what I do, because if I take it in person, there’s no tipping option. Send it to him, it asks for a tip, and I, that’s how I got that $750 tip. And he, he tips me at least $200 every single time, even on a 800 $800 window clean, if

David Kunstek
I made 8 million a year, I would too.

Luke Catlett
So, so the credit card fees, I’ve definitely made more in tips that have, that have, well covered all the credit card fees. But, yeah, I’ll take check, cash, PayPal, Venmo, just about any. What’s

David Kunstek
your sales cycle? So you finish a job, you invoice. How long does it take to get paid? I know if you send job or there’s a pay link in there.

Luke Catlett
Yeah, yep, yeah. I always do, I always do jobber, yeah. And I’m usually, usually people pay the same day. I do have a couple customers. If they don’t pay within 48 hours, they do get another text, and then they get another text after about, I think a total of five days, they’ll get another message, and it’ll go out a week, yep, yep. And I think I’ve got, I’ve got one lady, she, she’s amazing. She’s a 450 she’s a $415 customer. Tips me 20% an $80 tip every single time. But it takes about five to seven days for her to pay every single I don’t She’s super nice. We, we’ve been together, you know, I’ve cleaned her windows for about 1824, months. But like clockwork, it’s about five to seven days, which that’s fine with. I can live with

David Kunstek
that. I mean, yeah, we do the same thing here, man, sometimes people hit rough times. Sometimes, yeah, for sure. You know, seasonal stuff goes through, yeah? I mean, we’ve a couple clients, and I don’t like doing this because it just gets to be a pain. But they’re, they’re on weekly, sure, yeah. But it is what it is. But we’re trying to work with them because they’re good clients. We went to three years and, you know, and they stay with us because our marketing works. It’s just, you know, for whatever reason they expense, like an engine blew up in their truck, or, you know, they get rear ended and they gotta cover it until the insurance gets taken care of. Something happens, yeah, alright. So therefore closing the deal, got a job. We did it. You got paid. Next part is your follow up and retention. So what do you what’s your follow up process for getting your clients to come back over and over again?

Luke Catlett
Yeah, absolutely. So I actually learned this from Josh over at window cleaning resource. I. Jersey, Josh. He, he calls it,

David Kunstek
yeah, yeah, yeah. I heard his name. I’ve never, yeah, never got talked to him. Now, yeah, yeah. He,

Luke Catlett
well, he’s got a I, I’ve listened to his podcast or whatever. But he, he calls it the dentist clothes. And so at the end of your, at the end of your, your cleaning, because, like I say, mostly I do window cleaning. I don’t normally do this for pressure washing, because we don’t need it that often. I mean, maybe once every two or three years here in Oklahoma. But for the windows, I say, okay, you know, I’m all finished up. You know, they’re, they’re talking about how amazing their windows are, whatever. And I say, Do you want your next appointment to be in three months or six months? Yeah. And you know, they’re like, Well, you know, some of them are, you know, honestly, a lot of them are probably like, well, you know, I’ll call you back. But then I do have, you know, I do get my quarterly and bi annual clients that way, depending on, you know, how good of a job it is, I’ll, you know, tell them a discount, you know, 10% off for for twice a year, or, you know, 20% off for quarterly, if it, you know, if it’s a, if it’s a job that I like doing, but I got you, yeah, but otherwise, it’s just, hey, you know, I don’t have any contracts. But what I do is I put you down in my system to where you’ll get a reminder six days before. And, you know, we can, we can put you down for six months. Or some of my clients do quarterly, what? Which one works best

David Kunstek
for? Did you make them confirm, confirm before you go out, even though it’s in your calendar?

Luke Catlett
Yeah, so that that’s a that can be a little tricky. I just make sure. So they do get they get a text six days before and it says, click to confirm, and they follow a link and they confirm it. I’ve never had an issue where I showed up and they weren’t expecting me, alright,

David Kunstek
but they are confirming. But now, if you send that out and they don’t confirm, you don’t show up. Well, I

Luke Catlett
don’t really, yeah, I’ve never, I’ve never had an issue. They’ll always, they always text. Now I could definitely run into some issues. You know, I could see running into some issues with that, but yeah, I’ve never had an issue with it, for sure. Honestly, a lot of people, they don’t even, some of them don’t even click Confirm. But I’ll show up and, you know, it’ll, it’ll still all be good if I, if I have a funny feeling about it, I’ll, I’ll ask that’s not, like, super scalable or scientific, but, uh, yeah, it’s, it’s never been an issue, for sure, but I could definitely see why it

David Kunstek
would be. Well, it’s basically, you get people on the schedule that that that’s your main follow

Luke Catlett
up process. Yep, yep. Just schedule them. Schedule them three months out. Yep.

David Kunstek
That’s a hard thing to get it. They get in with people. I mean, what they do? They do certain times a year. They go through their whole list and do blast. But there’s nothing that’s organized and ready unless they have a solution again, like jobber or market or something like that, for sure. Like we’ve talked about doing it for people, but man, the way we would do it, because we don’t have, we’re not offering those CRM, he was high level. Again, that’s what we use like for our agency. But, you know, we started a stub account and we could do it, but, man, one of those solutions like that is just, it’s just a better fit for that portion, you know, yeah, for sure. Let me see here. Now. Do you have any anyone’s off the wall? Do you have any strategies for turning one term clients into big jobs or getting them to give you referrals? Do you have a Do you

Luke Catlett
have any? I do occasionally, I will, I will give a discount for a referral. I have several people that I mean they, they have brought me. So actually, I’ve got kind of a some secret sauce here

Speaker 1
that I’ll share. This is, this is these are things people would listen to this for, yeah,

Luke Catlett
for sure. So I, it was my first year, and I was struggling to get to get work. I My wife, she found some local people that were somewhat, you know, not outrageously huge on Instagram. And so she was like, hey, you need to reach out to these people. Send them an email. And she was able to find, you know, their newer local to you, yeah, yep. And I couldn’t tell you how she did it. I think she just googled, you know, Instagramers in Tulsa, Oklahoma, or whatever you can

David Kunstek
do that today. Now, you guys type an influencer and name the major area you’re in, they’re out there. Yep, for

Luke Catlett
sure. And so I reached out to him and said, Hey, would you be interested in me cleaning your house in exchange for a shout out, you know, on Instagram and, you know, long story short, and I actually, I sent about five emails to two or three of them. I actually got positive responses out of one of them had a million followers. Now, I think she was more, you know, nationwide. So, yeah, I think I might have got like, one job off of her, but then I had another one that I still I clean her house every single year. Just the front she’s got a big, huge White House, and it takes me about an hour to blow all the cobwebs off. Yeah, gotcha. She gives me a shout out, and that. Has got, me about, I’d say about 30 to $40,000 now that’s been over the course of about three years. But some, some pretty big ticket ones, a $5,000 house wash and roof and everything. But yeah, about about 35 to 40. So, yep, just local Instagram influencer marketing. I’d say

David Kunstek
we had a guy that I did a zoom with, and we were doing like we’re again, he never worked with us, but we were going through it. We’re going to do it. And this guy had a testimonial, and it was from the coach of the Tampa Bay Bay Bucha nears won the Super Bowl. I was just like, Are you kidding me crazy? I was like, if we run this ad, I am gonna look like a rock star. But it just never happened.

Luke Catlett
So what I what was your original Oh, what was your original? Question? It was,

David Kunstek
how do you is there anything you do to turn the little jobs into big ones. And, okay,

Luke Catlett
yeah, gotcha, yeah. So referrals, if I’ve got somebody that you know that knows a lot of people, I will, you know, tell them, hey, I gave you 10% off for any referral that specifically mentions your name. And, man, I don’t, I don’t mind doing a job, job for free, especially, I mean, like I say, my tickets are about 350 on average. You know. So if

Unknown Speaker
somebody how many knows, can you do in a day’s

Luke Catlett
time? I typically do about 800 a day. You know, is about my is about my minute. That’s about what I shoot for now, obviously. But

Unknown Speaker
as an owner operator, that’s good, yeah, yeah, right. Well,

Luke Catlett
that’s window cleaning. I mean, today I did a power washing job. It took me three hours, and it was 550 you know. So if I had power washing all day, you know, I’d be doing 12, 1300 you know, a day. So we just don’t quite have the market here, you know, we don’t. And today I wasn’t even shooting bleach. I was it was all cobwebs, 100% cobwebs. And so I, you know, if I notice, you know, if I’m if they call me for Windows, you know, I’ll ask them if they need any power washing. I do a little bit of gutters, you know. So I’ll definitely mention that too. So, you know, just mentioning what else you do, talking about, talking about what you do without, you know, talking too much. You know, there’s a fine, fine line, for sure.

David Kunstek
I know what a lot of guys do. They have a have a checklist. Like, they try to quote some person, and they walk the property with them. Yep, it’s like, like, the bigger companies, they they have a harder time and upsells because they have schedules to keep their guys on. They got to get to the next job. So it’s hard to do upsells on the spot, because what’s going to do is push everybody else out and, right, you know, screw up the rest of the day, or make those poor guys work into the wee hours, which, you know, generally, team members don’t like doing that unless they’re commissioned, you know, right, um, but uh, for you, man, that just makes so much sense, for sure. Um, all right, man, so turn the corner here before we get to the end here. So if you had any kind of advice, any lessons learned, or advice for others that are starting out now or again, they’re struggling, kind of maybe some 50,000 a year, trying to feed your family, you know, like, what’s the biggest lessons in the sales process that you would tell somebody like that, right?

Luke Catlett
Yeah, I would say the main thing is, obviously presentation, just presenting, presenting yourself as professional clean. You know, especially in this industry, we’re going to clean people’s houses. You know, don’t, even if you don’t, even if you’ve got an unbranded truck, man, make sure it’s clean. Make sure the tires are clean, you know, yeah, interiors clean. You’re not dropping pop bottles and dip,

Speaker 1
you know, whatever, yeah, so good on the client’s property, yeah,

Luke Catlett
yeah. Just, I mean, a lot of it to me, kind of seems common sense, but, you know, just, just show up clean. You know, somebody that you know

David Kunstek
for you, it’s easy, like when people work for you, sometimes it’s harder. Yeah,

Luke Catlett
right, yes. Just show up clean. And I would say, if you’re not started a business yet, or, you know, you’re looking at starting a power washing or window cleaning business, make sure you’ve got customers first, you know, before you spend a bunch of money on equipment, rent, rent equipment. If you’ve got to before you, before you drop. You know, 5000 on a on a rig, 5000 probably wouldn’t get you much, no,

David Kunstek
I mean, you might, you might get something that’s like five years old on Craigslist, yeah.

Luke Catlett
But right, right, yeah, before you, before you drop, 1520, grand. Make sure. Make sure you can actually, you know, use it because, you know the bet, the the reason you want the better stuff is so you can work faster. You’re not going if you’re, if you’re a zero clients, you’re, uh, you’re not going anywhere faster. So except in debt, make sure you have a strategy on how to get clients before you before you start dropping money on, uh, on equipment, yeah. Just, just show up and. Show up when you say you’re going to do what you say you’re going to do, be friendly. Understand, as we started just at the beginning there, everybody’s got their bad days. Oh yeah, yeah. Don’t let it give everybody else a bad day. So well,

David Kunstek
yeah, you kind of answered my last question, which was, if you had to start over, what would you do differently? And it sounds like you would have customers. Yeah,

Luke Catlett
yeah. And, I mean, that it’s, it’s not always the, you know, the the fun stuff, you know, we’re all, most of the time, we’re all about equipment and, you know, getting getting fun toys and stuff. But, yeah, man, if you don’t have anything to use it on, you know, it’s, it’s just going to end up on Craigslist again. Yeah, it

David Kunstek
makes sense. That makes so much sense. I mean, it’s kind of the chicken pretty egg story, but it’s, it’s a balance, you know, you gotta start somewhere, yeah, right. But, you know, like, and, like my dad always said, if you want to learn how to do something, go work for somebody first,

Luke Catlett
right, right, you know, and that will give

David Kunstek
you the foundation. I mean, it sucks for the person you’re working for, because I think, Oh, I got this great guy, and I keep them forever, and then in six months, they become your competition. I get it. I’ve turned people out of here. I’ve had clients that watch, we do not no digs at you, but I’ve had clients I can, I think I can think of six of them. And again, you’re, you’re, you’re with the AI area. But some people have took our proposals, took our ads, took everything, and like an agency owner. Now, yeah, and again. At first, it used to burn my rear end a little bit, but now it’s just like, You know what? I get it. Yeah, you know I get it. So that said, though it’s a kind of a good segue. Next thing we want to get into here, and again, we’ve been through the sales process, through closing, through, you know, all the things you would have done if you did it differently. So now, you know, I said it’s beginning, you know, Luke here has, he does have an agency. What does it’s automate, or automating your business for the sales process, through closing, closing deals, and it’s AI, automate. You just, you just go ahead, website and such, yeah,

Luke Catlett
for sure, yep. So the website is assistant bot.ai, that was it. That

David Kunstek
was it just slipped my mind for a second, yep. Yeah. No worries.

Luke Catlett
Yeah. The main thing is, sorry, the main thing, yeah, the main thing is, as soon as a lead comes in, you know, and you’ve probably done this, you know, when, when you’re trying to find an HVAC guy, or, you know, get in a roof, or whatever, you submit your information, you always get an automated, you know, nowadays, 50% of the time you’ll get an automated text, hey, thanks for reaching out. We’ll have somebody with you shortly, and you never hear back. Or, you know how that goes. And so basically, what the AI does is, I do send out that initial Hey, thanks for reaching out to Oklahoma pro wash. We’ll have somebody with you, you know, within the next five minutes. Or, honestly, I can’t even remember what the message says anymore. Does it by text or the AI voice like, yep. So I’ve got it set up with text and email. I don’t have anything with AI voice yet. I get AI voice calls all the time, and they drive me crazy. And so I don’t, I don’t do that myself yet.

David Kunstek
I built one the other day just to play with it. Damn. It was pretty amazing.

Luke Catlett
Yeah, yeah, no. I mean, it sounds good, but I don’t know I can, I can tell pretty you know, pretty quick what it is. And so, yeah, so they get a text and an email within. I have it set to about 62nd delay saying, Hey, this is, I’ve got my named Brooke with Oklahoma pro wash. How can I help you today? And so then they’ll ask, yeah, I’m looking to get a quote for my window cleaning. And this is triggered off of Facebook ads and my website, and also form

David Kunstek
on your website. And then if someone completes the lead form or messenger sequence, yeah, that’s what triggers it.

Luke Catlett
Yes, sir, yep. And then also, if I miss a, if I miss a phone call as well, it’ll, it’ll kind of do a similar, process. So if I they, they ask, I’ve got some pre qualifying questions. Set up. Number Same, same thing as you know I do over the phone, number of windows and hang on, just one.

David Kunstek
Oh, you’re good, man, you’re good. He, he can join in. He’s good.

Luke Catlett
Say hi. His name’s bronze.

Unknown Speaker
What’s going on, buddy?

Unknown Speaker
What’s good? Can I win? Get out Darren, yeah, that’s fine. That’s

David Kunstek
good. Man. Hey, I got five in man, I know. I know, right.

Luke Catlett
Yeah, he’s, he’s an only child for now. But, yep, it’s, no, there’s, mommy should have one. There should be one out there, yeah. So I get the inbound lead, Facebook, forum, website form, or I miss a phone you know, if I happen to miss a phone call the AI, well, it’s a first, just an automated message, hey, thanks for reaching out to Oklahoma Pro. Wash somebody with you shortly. And then the AI reaches out. On text and email, and it asks an initial question, hey, this is Brooke with Oklahoma pro wash. How can I help you today? And then the customer, you know, almost always says, Yeah, I’m just looking to get a quote from my windows. And so then I’ve got it set up for me to ask the number of windows, if they’ve got any storm windows, how soon they’re looking to get the work done. And then I can have it set to actually schedule a quote. You find your

David Kunstek
clients always know what storm windows are versus well explained.

Luke Catlett
Yeah. So if they don’t know what it is, it’ll it’ll answer the question, and I don’t even have to give it any prompting. It literally pulls it from chat GPT and or anthropic, I don’t know if you’ve used, that’s Claude. Claude, yeah, yeah. Okay, yep. So it’ll, it’ll just pull, I don’t have to, you know, tell it, tell it what it is. It’ll. And then if they do ask about pricing, I’ve got my minimums set up to where, you know, it can, it can kind of pre qualify that way. I don’t, I don’t tell it to ever give the pricing, you know, every time only if they ask, you know, just so that if they are, you know, super concerned. What

David Kunstek
do you do with your AI if the AI bots mess up? Do you stand by it? Or how does that work? Is there disclaimer?

Luke Catlett
Oh, as far as pricing goes, well, I’ve just got it set up to do my minimums. Gotcha, yeah? So, yep. And then I tell it how many windows and what the minimum is. So if it’s, I’ve got it set kind of high right now, you know? And then if it is slow, you know, I can, I can always adjust it. But yeah, that’s, not been an issue. So, yeah, I’ve got it set up to give my minimums if they ask otherwise. It’s set to finish out the questions, you know, to determine if they’re, if they’re a good lead, you know. And then I’ll have it after it finishes up, it’ll say, okay, great, Luke. Will be in touch with you shortly. And then I get a message saying, hey, you’ve got a super hot lead. You know, they’ve been through all your questions. Now I can have it set up to actually go ahead and schedule the quote. It can look at my calendar and it can actually say, Okay, here’s our next availability. I don’t have that set up right now because I’m doing so many different things. I’m doing the AI and I’m doing my window cleaning, but, yeah, if you’ve, if you’ve definitely got a, you know, a good schedule down, you know, where you’re always available from eight to five. Now you can, you can definitely block out time blocks and different things. Yeah, yeah, that makes sense. Yeah, it’ll, it’ll schedule it, it’ll send the reminders and everything. So, yeah, it’s, it’s pretty nifty. Now you definitely got to make sure, you know, as far as, like, service area, you know, but it can even determine service area if it’s within the area, and then it’ll, it’ll, you know, kick out any that are outside of your, outside of your service that’s pretty cool. Yeah,

David Kunstek
yeah, pretty cool. So What? What? What made you want to, like, inspire you to start because of the business, yeah,

Luke Catlett
for sure. So back in my busy year, busiest year 2023, I got, I want to say it was 70 leads my first 10 days of spring, March, the 20th for window

David Kunstek
cleaner. That’s pretty that’s kind of normal if you’re running your ads, right, right,

Luke Catlett
yeah. But the thing is, I was sick. I was I was dead sick for three of those days I lost, I don’t know how much money I lost. Those, those that that first three to three to five days, or whatever. And so, you know, I’ve always had that in the back of my mind. It’s like, Man, if I could have somebody, you know, run this for me, you know, I could, I could have done a whole lot more. And obviously, I’m not always able to get to my to my leads within the, you know, three to five minutes that I would like to. And so as like, Man, if I can, if I can help out, you know, other owner operators, you know, with this, it would definitely, definitely change the game for them too, just kind of a virtual assistant, you know that can, that can help out for sure.

David Kunstek
So when you’re looking for customers, like, where are they at in their business? Are they brand new? Are they established, or are they just at the point where you were, where you’re just you were too busy?

Luke Catlett
Yeah, yep, they definitely. They have to have inbound leads that they’re not able to follow up with every single one. So, yeah, once you, once you figured out the lead generation, you know, you’re working with clean marketing, or, you know, whoever it might be, if you’re getting, if you’re getting leads, basically my my slogan, or whatever is, I help small business owners not let any leads slip through the cracks, you know, because, because you’re getting all those leads, especially springtime, you know, there are going to be some that slip through for sure.

David Kunstek
So what else can what you do automate, besides the quoting and leads? Or can I do anything else? Yeah,

Luke Catlett
so it does. It’s got the. I mentioned missed calls. So if I do miss a phone call, it will send a send a message out, similar to the other one, saying, hey, this Oklahoma pro wash, sorry, we couldn’t take your phone call. Right now. We’ll get back with you as soon as we can. And then a couple minutes later, they do get an outbound or, you know, they get a they get a text message saying, hey, you know, sorry, we couldn’t take your call. This is Brooke. I can text, how can I help you today? Or something to that effect. I’ve got it all set up. I can’t remember how your AI’s name is Brooke, yeah, yeah, right. That’s my wife’s middle name. So I gotcha. I gotcha, yep. And then it can do review requests. It can also do it. And some people don’t like this, but I’ve not had any issues with it myself. It actually replies to all my reviews. For me, no,

David Kunstek
we do that with our SEO programs. We we hook instant AI, and it doesn’t mean and I look, I look at what they write, and I was like, I couldn’t wrote that. It’s quick, yeah. And even, even, even the if there’s a less than five star review will say, Yeah, handles them so professionally, yeah,

Luke Catlett
yeah, yeah. And then if you Yeah, it’s mostly helps, helps with sales, for sure. It doesn’t do a whole lot other than that, but just most mostly with that sales game, you know, trying to make sure you get followed up with those, with those clients, as soon as possible.

David Kunstek
Yeah. I mean, because once someone finds you and they’re interested, they’re going to keep looking until they feel hurt, yep, yep, you know. And it just, it makes such a difference. Now statistically, you know, under two minutes, and percentages start going down after that, when new leads come in. I mean, I get with some businesses, it’s just not possible, for sure, but at least making that first contact, making them feel like they’re heard, perhaps some kind of an idea. You know what the next step is? We’ll keep them from looking because, like, even with the Facebook algorithm, somebody engaged with your window cleaning ad, yeah, basically like, Ooh, I know eight other window cleaners, and guess they’re gonna, they’re gonna start feeding those ads. Yeah, for sure, Facebook wants their publicly traded company. They won’t, you know. And that’s just how it works, Yep, yeah, you know. And the other reason you gotta be quick is because you might not be the first one that interacted with that ad. You might be the third or fourth one, but if you’re the fastest one to them? Yeah, absolutely. You know, it makes that difference. So

Luke Catlett
for sure, yeah, I mean, I can’t tell you how many times, you know, I’ve, I’ve reached out to, you know, different service providers, and I get it, you know, people are, people are busy, but you know, just having this little extra tool in my toolbox definitely has, has gotten me some, some really good jobs, for

David Kunstek
sure. Yeah, I’ll say here, like we’ve had some furnish trouble this year, dude, and we, I think our winners are probably colder than yours, because I’ll tell you, man, when it’s cold, it is near an act of God to get a plumber on the phone, but they do get back to you two days later, yeah, it’s like, Hey, I found whoever I could because I didn’t Want my pipes to freeze,

Luke Catlett
yep, yep, absolutely, you know,

David Kunstek
um, you know, I probably still wouldn’t wait anyway for that reason. Yeah, but, um, but yeah, they do get back to you apologize, say we were out on jobs and you know, it’s minus three degrees a day, so, yeah, but cool, man, is there anything else you’d like to drop here, anything, any other nuggets, any anything else about what you do that you’d like someone to know? Yeah,

Luke Catlett
I don’t think so. Yeah, like I said, I mean, just soon as you can get back to those leads, and, like you said, just making, making them feel heard and and, you know, I’ve had people, I mean, most of the time I’ll tell them, you know, after I get there to the quote, or if I’m talking to him on the phone, I’ll be like, Hey, I got a confession to make. You know, you know you were talking to AI, and there’s been a couple that I said, Yeah, I could kind of tell, but, I mean, they interacted with it. I mean, I had a guy major construction company here in Tulsa, he interacted with it and and, you know, I mentioned to him at the job, I was like, Hey. I was like, you know you were talking to AI. And he said, Yeah, I could, I could kind of tell. But, I mean, hey, it was a $1,300 job, and he didn’t it didn’t turn him off of it, for sure. So,

David Kunstek
no, it works, man. I mean, we’re not real heavy on it right now, but like, like, three years ago, we were running it really heavy when we had, like, a, you know, a lower end starter program, which you don’t offer anymore, so it made more sense. But we would take them through a series of prompts. You know, thinking is, where How many employees do you have? What are your 20 again, 2023, goals for revenue. What are you spending in the marketing? What are you doing? And based on the answers to those questions, and they were more, we would either say, Hey, you can click this button right here, and it was me doing a sale presentation on the package. But we know which one to send to them, and, you know, and at some points, we’d come in in the morning and two people would pay the first month, and I’ve never even spoken to them yet, because they watched the video. Had the link to go. We’d have to come in on board people and just go. It was a i. Like I said, and I kind of got back to the personal touch. It just, I know, it seems like, with our kind of services, again, it was personal enough where people didn’t mind leaving us, right, you know? So I like to talk to everybody now, you know, I do some qualifying with AI. I take the appointment and then, like, and it goes from there, but, yeah, there’s still that human factor. But making sure people are heard is, you know, like you said, it’s super important.

Luke Catlett
Yeah, absolutely, yeah. And you can, you can go on that the website again, it’s the assistant bot.ai, and there’ll be a forum come up, and you can actually put your name, phone number, email your business name, and what industry you’re in, and it will, it’ll text you, and it’ll interact. I was actually

David Kunstek
looking at that before you want to do it real quick. You want to hear no, I don’t

Luke Catlett
mind at all. Yep, I Well, I hope it’s all still set up. I’ve been tinkering a lot. So if

Unknown Speaker
not, if not, edit it out. Sure. Yeah,

Luke Catlett
I will check my back end here real quick. But yeah, you’re you’re good to go ahead and start it for sure.

Speaker 1
Assistant bot.ai, I just want to open up the right screen here, then I’ll share ready?

Luke Catlett
Yeah, there’s no telling what I’ve got going on in here. But uh, screen

David Kunstek
you see that? Yep, all right. So, this is Luke, yep, Assistant bot.ai. So you’re saying, What do you want me to do here? Um, so there should be a pop up. If there was, hold on, I’ll finish.

Luke Catlett
Oh, okay, yeah, refresh, and just put your info in there. Well, you might have to blur it out, because you can’t. You do need to put your your real number that you’ll get a text message to, um, you know,

David Kunstek
I’m okay with that. So what I’ll do, let’s put our company number here, because we can get text at it perfect,

Luke Catlett
like I said, hopefully this all goes through, right? I think we’re good.

David Kunstek
We’ll be all right, five minutes and go in here and check

Luke Catlett
all right. So I actually just got a text and David at page one, wd.com is about to test your demo. Let me Hey, Brooke. Brooke’s talking to me. Okay. Sounds good.

Unknown Speaker
Alright. Hey, Brooke,

Luke Catlett
how can we help you today? Alright, so yeah, pretend like you just filled out a Yep, Facebook form for getting your windows cleaned, or doing power washing, whichever industry you put it in, or unless you did your own industry, doing marketing,

David Kunstek
I just tell them I want to automate my business. Or no,

Luke Catlett
no, so you you are going to act like you’re a you’re a customer for what? Oh,

David Kunstek
I understand now, did you text me like, I was like, why is Brooke saying she’s from clean marketing? It’s the demo, yeah, I gotcha. I gotcha. She mistake because marketing, I want a new website, windows,

Luke Catlett
yeah, yeah. So you did your own business then, like, uh, for marketing and SEO and stuff. Yeah? Okay, perfect, yeah. Cuz it, it formulates two pre qualifying questions. It builds itself basically and, and we’ll ask a couple questions based on what you what you told it. Now, obviously all this would be, would be super niche, down to your business, you know, if we were to, you know, if, if a client was to work with us, it’ll ask whatever questions you want it Yeah,

David Kunstek
it’s asking the right questions, like, do you want to complete redesign, or do you want updates? Yeah, you know. And again, you do use this for window cleaning, and because I told it, what I wanted hearing is responding. That’s pretty cool. Yeah.

Luke Catlett
Now I do have it set up to like, zero delay, so it’s coming through pretty quick. I usually have about a 32nd delay, so it’s a little bit more realistic. Yeah, I got you. But, yeah. So, yeah, anybody can go on that website and put in that they’re, you know, window cleaner, pressure washer, whatever industry they want to. And it will, it will build, build a receptionist bot, basically, and, and you’ll just interact with it as if you were a customer for your own.

David Kunstek
It’s literally asking me all always good, like, what timelines you want for launch a new website? It’s obviously, I don’t want to spend her dues for 10 minutes, but, man, yep, no, it’s what I would ask my team here to do.

Luke Catlett
Yeah, that’s just a demo. You know that the bill itself, usually, we would sit down and have about a, you know, 30 minute to one hour conversation about your business in particular, and what questions you know, you would want it to ask, and everything and go so far as to scheduling and even, you know, potentially quoting. I wouldn’t, I wouldn’t necessarily recommend, you know, doing a, doing an in depth quote, but you know, at least given some minimum pricing in case, trials

David Kunstek
or anything like that, for people, yeah, yeah,

Luke Catlett
I do have, I do have a two week trial that you can, you can get on. I do have that set up to where it’s just on your website. We can set up a chat widget for you, because, like this, it does take a. Longer process to have it work through text message. But if you, if you do have people get on your website, you can have it, have it set up with a with a web chat widget that’s manned 24/7, and it’ll, it’ll pretty cool, like,

David Kunstek
if you want to try this out, shoot Luke a message again, when you look, probably in the bottom of this video, it’ll be, I’ll put a direct link into your profile. Your profile for Facebook or wherever, absolutely, reach out to him, tweet trial. Give it a shot, see what happens. I don’t have any other closing thoughts. I mean, I really appreciate your time. I mean, this is actually pretty cool. Like, educate me a little bit here on what you’re doing. Absolutely, I’m positive there’s some nuggets in here for some people that are struggling with sales, so I am. You know, if anybody has any questions, reach out to Luke. If you’re looking for AI and automation, looking for ads, we’re here. Bye. Man, Thanks, Luke. Have a good one. Man.